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Échale Ganas: The Dream is Free, The Hustle Costs Money

  • Symphony Square 1111 Red River St Austin, TX 78701 (map)
Frida Friday ATX - Echale Ganas

The Dream is Free: The Hustle Costs Money

You’ve made this beautiful thing, or collected this awesome collection, or baked some amazing goods or created this amazing concoction. Now what? We know that knowing how to price your goods can be a learning curve for lots of makers and entrepreneurs. In our August Echale Ganas (You got this!) we’re learning some valuable pricing tips with Celina Zisman.

Introduction to Pricing for Makers
There are many factors to consider when you are deciding what to charge for your goods and services. (And it is more than just doubling your raw materials!) Are you thinking about your time? Your overhead? The price ranges of peers and competitors? It can be a lot to balance, but we will discuss a fail-safe formula to calculate prices that will ensure your business is, and remains, "in the black".

You can expect some sweet drinks (open bar!), light bites, and a chance to share about your business and who you are. Of course, there will be a chance to connect with some fellow creatives, plus, we’ll share about our upcoming programming, mercados y más.

Admission is $10, and comes w open bar, and light refreshments, or $15, if you want to add super cute Echale Ganas sticker pack. Admission costs help us provide programming, and cover refreshments, and support our ongoing community work, so give what you can! * this event is limited to 35 participants and will fill up, get your ticket today! *

All are welcome, the Echale Ganas Series is designed to specifically support and connect creatives, entrepreneurs and makers who vend, or want to vend. We welcome our current vendor community and anyone who wants to participate in the next year, or learn more about vendor opportunities & share about your work.

About Celina Zisman:
Working alongside makers, musicians, and solopreneurs, DFP acts as a guide for crafting professional practices. Celina works one-on-one with local businesses, hosts workshops for local and nationally based non-profits (PeopleFund, Society of North American Goldsmiths), and was recently appointed to the City of Austin's Arts Commission. Learn more:

About Frida Friday ATX:
Frida Friday ATX (FFATX) is Austin’s first and largest monthly self-identified womxn-of-color centered mercado y más, supporting and amplifying womxn-of-color and allies in Tejaslandia! More than a market, Frida Friday ATX is a movement. Over the last two years, FFATX has proudly brought Austin a full line up of self-identified WoC vendors, artists, musicians and more to bless our events and vendor spaces each month. In 2018, we worked with over 150 vendors, and created performance, partnerships and collaborations that center WoC-led economies. FFATX believes in womxn supporting womxn, and are super proud of the community we’ve been able to foster. We see our work as intersectional and utilize our creative spaces to help bridge the wage gap that WoC experience daily. One of the most important parts of this mercado (y mas) is the amazing connection and community we make with each other as we empower each other. Find out more info about how you can join or support at:

About Waller Creek Conservancy:
Waller Creek Conservancy is a 501(c)(3) non-profit whose mission is to create and maintain a chain of extraordinary urban parks around a restored Waller Creek, in partnership with the City of Austin, for the benefit of all. The Conservancy renews the natural environment, promotes play, health and wellness, economic vitality, and mobility, and engages the community through outreach, education, cultural events, and the arts. Learn more: